E-Marketing For the Brick and Mortar Business

Most businesses are unaware that there is a "New Economy" taking shape let alone how to posture
themselves to successfully compete in it.


Drive thru “Anytown” USA and you will notice a disheartening trend. Dozens, and in some extreme cases,
hundreds of vacant store fronts. Dozens more hanging signs that read, “Going Out Of Business.”
Millions blame this on the down economy. However one man, Frank Donohue of Business Building Now
(www.businessbuildingnow.com) calls it the “New Economy.” “What brick and mortar businesses have to
quickly realize is that this “New Economy,” mainly brought on by the incredible growth of the Internet, has
changed consumer buying habits world-wide” says Mr. Donohue.
Frank Donohue, a Medford NJ resident and president and founder of The LEMA marketing system, often
states that many businesses that have shut their doors, or are considering it, are actually “three feet from the
gold mine.” He explains, “Because most small to medium sized business owners are not educated on how
to fully utilize the electronic marketing power that exists today, they are leaving tons of money on the table.
That money is being swept up by the few that are using the Internet effectively. It’s an understandable
problem simply because most small to medium size business don’t have marketing departments like larger
corporations do. Many brick and mortar business owners mistakenly believe advertising is marketing.
Advertising is simply a small facet of marketing, but in no way is it, or should it be, your entire marketing
system.”
Echoing his thoughts, Mike Martinez, Co Founder of The LEMA Marketing System points out, “In the late
nineties Bill Gates was quoted as saying that those businesses that didn’t learn how to effectively utilize
online marketing would soon being closing their doors. Those words have become profoundly prophetic.”
The LEMA (Leveraging Existing Marketing Assets) marketing system helps to address many of the
current issues facing small to medium sized businesses. Its strength is found in helping business owners
leverage current assets that will in turn magnify marketing efforts without increasing out of pocket
expenses.
When ask for an example on how The LEMA system has helped others Frank responded, “My partner and
I recently worked with a Martial Arts school in New York. After analyzing his business practice and his
marketing system, which in fact wasn’t a system at all, he merely advertised, we were able to identify 6 or 7
areas of improvement. One specific technique he now uses much more effectively has helped him take his
business to the next level.”
Mike Martinez adds, “What is really interesting about that example is that this particular Martial Arts
school is surrounded by competing schools that are attempting to under-price him. Yet he continues to
grow, while at the same time charging the highest prices in the area. Mistakenly, price is the first place most
business owners run to in an effort to drum up more business. But believe it or not, lowering price is rarely
the answer.”
Frank Donohue and Mike Martinez give E-Marketing workshops across the tri-state (NJ, PA, and DE).
They also provide a FREE 30 minute telephone consultation to help businesses develop effective marketing
strategies to increase sales growth. You can learn more at http:www.businessbuildingnow.com