BP Gets Closer To Stopping Leak but Most Small Businesses Still Battle Their Own Leaking Pipelines

While some positive news finally came out of the Gulf today that BP was able to cut the leaking riser on the Gulf floor bringing them one step closer to putting a “Top Hat” on the leaking pipe, there are gaping holes in the Pipelines of far too many businesses across the U.S. according to Frank Donohue of the New Jersey based Marketing Firm “Business Building Now.”

When asked how he is able to correlate the situation in the Gulf to small businesses in the U.S. he replied, “It’s easy. When I think of the oil being released from the pipeline in the gulf, I think of the prospective customers being lost from the pipelines of small businesses. In sales, customers of a business and prospects of a business are referred to as being in the pipeline. In other words, these are people you want to continue to market to because they have either bought from you in the past, or have shown an interest in your product or service. Unfortunately for a lot of businesses who aren’t taking advantage of some of the technology we have available via the internet, they are losing prospective sales from the pipeline, and business profits continue to suffer.

When I asked Frank what specific internet technology could be used to prevent businesses from losing prospects from the pipeline he said, “Businesses could start with a simple ‘Opt in Form’ on a website. The business could offer something of value in exchange for a name and email address of the prospect. An example of something of value would be, possibly a free report educating the prospect on a topic related to your business. Once the business has the name and address of the prospect, they then have the ability to continue to market to the prospect by email. That’s one way to increase sales in the new economy.”

Business Building Now is offering free marketing services to small and medium size U.S. businesses this summer to help jump start the economy. To learn more, visit www.businessbuildingnow.com or call (609) 694-1280.

New Jersey Marketing Firm Offering Free Help to Retail Businesses

New Jersey Marketing Firm Offering Free Help to Retail Businesses

Business Building Now marketing firm is offering free business website evaluatons to businesses all
summer to help stimulate growth and increase US business sales.


With the dog days of summer quickly approaching along with a stagnant economy continuing to devastate
small and medium size business sales, the marketing firm Business Building Now based in New Jersey
wants to do their part to try to help.
Mike Martinez, Co Founder of BBN, and the company’s signature “Lema Marketing System” explains
“We’ve all had enough bad news and bad times for the past couple of years. We want to give business
owners some good news and some hope for a change. We want to provide them with some answers and a
direction for them to start heading in to create prosperity. My partner and I have been brainstorming some
ways for us to do our part to jump start this quagmire of a business climate we’ve all been wading through
for too long.”
The partner Mike is referring to is Frank Donohue. Frank, the founder and partner of BBN agrees with
Mike. “People sometimes forget that if we don’t jumpstart this economy in the private sector and get
businesses thriving again, all the government jobs will quickly go away too, and then where will the
unemployment rate be? Mike and I are going to create our own stimulus package for business owners the
only way we know how. By sharing what we know to help businesses grow sales in the new economy”
When asked what the “New Economy” is, Mike replied, “The New Economy is something that no one is
talking about, and most don’t know about. Simply put, it is the economy post- “Housing Bubble Bust”. Not
just as a result of the recession, but it is the silent decision consumers have made to only patronize
businesses that offer the best value for their dollar. They are no longer going to accept subpar quality
products, or poor customer service. They can’t afford it. The bottom line is, if you don’t treat them like
royalty, they will buy from someone who will.” Frank chuckled, “Welcome to the New Economy.”
Frank and Mike boast of a system they use (The Lema Marketing System) which is able to drill down into
any business to identify areas where they can quickly leverage existing marketing assets to dramatically
increase sales.
“For the rest of the summer, Mike and I are offering a free video evaluation of a business’s website to
show them how they can do a couple things to drive customers to their stores. We will look at their
websites and send a 5 minute video to them by email showing them specific recommendations that can
drastically help them increase sales.”
To learn more you can call (609) 694-1280, or visit www.businessbuildingnow.com

Business Building Now Marketing Consulting helps small to mid size businesses optomize sales growth
through highly effective online/offline marketing strategies which are unknown to most business owners.

E-Marketing For the Brick and Mortar Business

Most businesses are unaware that there is a "New Economy" taking shape let alone how to posture
themselves to successfully compete in it.


Drive thru “Anytown” USA and you will notice a disheartening trend. Dozens, and in some extreme cases,
hundreds of vacant store fronts. Dozens more hanging signs that read, “Going Out Of Business.”
Millions blame this on the down economy. However one man, Frank Donohue of Business Building Now
(www.businessbuildingnow.com) calls it the “New Economy.” “What brick and mortar businesses have to
quickly realize is that this “New Economy,” mainly brought on by the incredible growth of the Internet, has
changed consumer buying habits world-wide” says Mr. Donohue.
Frank Donohue, a Medford NJ resident and president and founder of The LEMA marketing system, often
states that many businesses that have shut their doors, or are considering it, are actually “three feet from the
gold mine.” He explains, “Because most small to medium sized business owners are not educated on how
to fully utilize the electronic marketing power that exists today, they are leaving tons of money on the table.
That money is being swept up by the few that are using the Internet effectively. It’s an understandable
problem simply because most small to medium size business don’t have marketing departments like larger
corporations do. Many brick and mortar business owners mistakenly believe advertising is marketing.
Advertising is simply a small facet of marketing, but in no way is it, or should it be, your entire marketing
system.”
Echoing his thoughts, Mike Martinez, Co Founder of The LEMA Marketing System points out, “In the late
nineties Bill Gates was quoted as saying that those businesses that didn’t learn how to effectively utilize
online marketing would soon being closing their doors. Those words have become profoundly prophetic.”
The LEMA (Leveraging Existing Marketing Assets) marketing system helps to address many of the
current issues facing small to medium sized businesses. Its strength is found in helping business owners
leverage current assets that will in turn magnify marketing efforts without increasing out of pocket
expenses.
When ask for an example on how The LEMA system has helped others Frank responded, “My partner and
I recently worked with a Martial Arts school in New York. After analyzing his business practice and his
marketing system, which in fact wasn’t a system at all, he merely advertised, we were able to identify 6 or 7
areas of improvement. One specific technique he now uses much more effectively has helped him take his
business to the next level.”
Mike Martinez adds, “What is really interesting about that example is that this particular Martial Arts
school is surrounded by competing schools that are attempting to under-price him. Yet he continues to
grow, while at the same time charging the highest prices in the area. Mistakenly, price is the first place most
business owners run to in an effort to drum up more business. But believe it or not, lowering price is rarely
the answer.”
Frank Donohue and Mike Martinez give E-Marketing workshops across the tri-state (NJ, PA, and DE).
They also provide a FREE 30 minute telephone consultation to help businesses develop effective marketing
strategies to increase sales growth. You can learn more at http:www.businessbuildingnow.com